YouTubeの概要欄に貼られたリンクをクリックしてサイトを訪れたユーザーを計測するために

YouTube

YouTubeの概要欄に貼られたリンクをクリックしてサイトを訪れたユーザーを計測するためには、以下のUTMパラメータを使用のがおススメです。

GA4編

GA4では、organic_socialという新しいトラフィックソースが導入されています。organic_socialとは、ソーシャルメディアプラットフォーム上でのオーガニックなトラフィックを示すもので、広告や有料プロモーションではなく、自然な形でユーザーがサイトにアクセスした場合にこのトラフィックソースが使用されます。

従って、YouTubeの概要欄に貼られたリンクをクリックしてサイトを訪れたユーザーを計測する場合は、以下のUTMパラメータを使用することができます。

  1. utm_source=organic_social：このパラメータは、トラフィックのソースを示すために使用されます。ここでは、YouTubeがオーガニックなトラフィックのソースとなっています。
  2. utm_medium=social：このパラメータは、トラフィックの媒体を示すために使用されます。ここでは、YouTubeがソーシャルメディアの媒体となっています。
  3. utm_campaign=[キャンペーン名]：このパラメータは、トラフィックのキャンペーン名を示すために使用されます。キャンペーン名は、自分で決めることができます。例えば、「spring_sale」というキャンペーン名を使うことができます。
  4. utm_content=[動画ID]：このパラメータは、トラフィックのコンテンツを示すために使用されます。ここでは、YouTubeの動画IDを使用することができます。

以上のUTMパラメータを使うことで、GA4でYouTubeの概要欄に貼られたリンクをクリックしてサイトを訪れたユーザーの計測を行うことができます。例えば、以下のようになります。

https://example.com/?utm_source=organic_social&utm_medium=social&utm_campaign=spring_sale&utm_content=[動画ID]

参考：UA編

  1. utm_source=YouTube：このパラメータは、トラフィックのソースを示すために使用されます。ここでは、YouTubeがトラフィックのソースとなっています。
  2. utm_medium=video：このパラメータは、トラフィックの媒体を示すために使用されます。ここでは、YouTubeの動画がトラフィックの媒体となっています。
  3. utm_campaign=[キャンペーン名]：このパラメータは、トラフィックのキャンペーン名を示すために使用されます。キャンペーン名は、自分で決めることができます。例えば、「spring_sale」というキャンペーン名を使うことができます。
  4. utm_content=[動画ID]：このパラメータは、トラフィックのコンテンツを示すために使用されます。ここでは、YouTubeの動画IDを使用することができます。ただし、[動画ID]はあくまでも一例で、たとえば、YouTuberさんのあるチャンネルに対して、hikakin_0314up といった独自ルールで運用することも差し支えありません。後で見た時に、どういう意図で付けたか分かりやすい文字列が理想で、通常は、アルファベット小文字または数値をアンダーバーで繋ぎます。

以上のUTMパラメータを使うことで、YouTubeの概要欄に貼られたリンクをクリックしてサイトを訪れたユーザーの計測を行うことができます。例えば、以下のようになります。
https://example.com/?utm_source=YouTube&utm_medium=video&utm_campaign=spring_sale&utm_content=[動画ID]

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ランキング（週間）

  1. 1

    GA4 「ページ ロケーション」と「ページ パス と スクリーン クラス」何が違う？ドメインの有無以外にもパラメータの扱いに違いあり
  2. 2

    GA4の探索で「ページ別訪問数」を見ることは可能か？
  3. 3

    GA4のレポート画面の数値データは、イベント発生時から何時間後に確定するのか？
  4. 4

    GA4 拡張計測機能の新顔「フォームの操作」 form_start, form_submit
  5. 5

    user_idのような高基数（high cardinality）のディメンション
  6. 6

    Ads Data Hub（ADH） とはどんなものですか？GA4との関連は？
  7. 7

    GA4 クロスドメイン設定では、リンク先に「_gl」パラメータが付く。勝手なパラメータを付けるとエラーになるページは要注意
  8. 8

    GA4で異なるドメイン（サブドメイン）の同一ページパスをドメイン付きで表示する
  9. 9

    YouTubeの概要欄に貼られたリンクをクリックしてサイトを訪れたユーザーを計測するために
  10. 10

    GA4で設定したイベントの消し方（削除の仕方）

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