GA4 「ページ ロケーション」と「ページ パス と スクリーン クラス」何が違う?ドメインの有無以外にもパラメータの扱いに違いあり

ページ ロケーション

ページ ロケーション」と「ページ パス と スクリーン クラス」の主な違い ドメインの有無以外にもパラメータの扱いに違いあり

GA4の「ページ ロケーション」と「ページ パス と スクリーン クラス」の違いについては、「ページ パス と スクリーン クラス」には「http(s)://+ドメイン名」が付かないというのはご存じの方も多いと思います。それも含めて、主なパラメータの扱いの違いを整理させていただきます。

ページ ロケーション」と「ページ パス と スクリーン クラス」の主なパラメータの扱いの違いあり

項目解説ページ ロケーションページ パス と スクリーン クラス
http(s)://+ドメイン名https://ga4-quick.and-aaa.co付く付かない
gclidhttps://ga4-quick.and-aaa.com/archives/116?gclid=CjwKCAjw9-KTBhBcEiwAr19ig-aGxSgND7QiXxSkBlhaHe_H3QfsgF9981VqjHQO9MT4VXkf7ZcgEBoCNzEQAvD_BwEGoogle クリック ID(GCLID)は、広告がクリックされると URL に渡されるパラメータで、これにより広告に関連付けられたキャンペーンやクリックの属性を識別できるため、広告トラッキングとキャンペーンのアトリビューションが可能になります。(出所:https://support.google.com/google-ads/answer/9744275?hl=ja付く取り除かれて、パラメータ無しのURLに合算される。
サイト内検索パラメータ/?s=%E3%82%AA%E3%83%BC%E3%83%90%E3%83%BC%E3%83%A9%E3%82%A4%E3%83%89s=の文字列は、サイト内検索の仕様によって異なります。付く取り除かれて、パラメータ無しのURLに合算される。
utmパラメータ/archives/116?utm_source=twitter&utm_medium=social&utm_campaign=twitter_20220218_1257付く取り除かれて、パラメータ無しのURLに合算される。
fbclidパラメータ/archives/3252?fbclid=IwAR0H1a7Epf_8VqaAcwwcG2ykil-mE8h3wRSN3ZGD0ixPFkZL-GrB34m8M9o「fbclid」パラメータは、Facebookに投稿されたページのURLに自動的にFacebookが付加するパラメータです。 付く取り除かれて、パラメータ無しのURLに合算される。
_gl
クロスドメイントラッキング用パラメータ
/archives/1269?_gl=1*1o15k60*_ga*MTk4MDY2MDEzMS4xNjM4ODc4MDI2*_ga_NMGXZVVKQW*MTY1NzE1NDYzOS42MjYuMS4xNjU3MTU1NTk3LjYwクロスドメイン測定を行っている場合は、別ドメインのサイトへ移動しても、URL パラメータの _gl キーを介して共通の ID が渡されるため(例: https://www.example.com/?_gl=1*abcde5*)、同一ユーザーとして識別可能です。(出所:https://support.google.com/analytics/answer/10071811?hl=ja付く取り除かれて、パラメータ無しのURLに合算される。

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