弊社が「『GA4導入支援』実装伴走」をご提供させていただく理由
GA4の導入は、UAの導入よりも手間と時間が掛かります。その理由は、下記の図のように、「何かをしたい場合に、その前に何かを設定する」という仕様になっているためです。たとえばUAでは、「/thanks.html」に到達することをCVとするのであれば、「目標設定」をすればそれで終わりでした。しかし、GA4では、まず「/thanks.html」を閲覧したというイベントを作成し、そのイベントを「CVにする」という設定をする必要があります。
GA4では、「やりたいこと」に対して必要な工数が増えたため(注)、「どんな指標を計測したいのか」という検討を行った上で設定作業をする必要があるため、「とりあえず、一通り設定をしておいてください」という外注の仕方が出来なくなりました。そのために弊社がご用意したのが「伴走」サービスです。
(注)「まずイベントを設定し、それがセグメントにも、CVにも利用できる」という「イベントありき」の考え方に変更されたためで、必ずしも不便になったということではないのですが、やはりUAに慣れたユーザーから見ると、敷居が高いという印象を受ける人が多いと思われます。
「『GA4導入支援』実装伴走」の流れ
ECサイトや会員制サイトの場合は、設定にかかる工数が多くなります。
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