公式ヘルプ：
https://support.google.com/analytics/answer/9267744?hl=ja
これらの上限はプロパティごとに適用されます。上限を引き上げる必要がある場合は、プロパティを Google アナリティクス 360 にアップグレードしてください。
収集に適用される制限
Google アナリティクスでは、以下の上限を超えるイベント、イベント パラメータ、ユーザー プロパティは記録されません。たとえば、25 件目以降のユーザー プロパティや、40 文字を超えるイベント名は処理されません。
以下の上限を超えた場合にアナリティクスに記録されるエラーイベントの詳細については、アナリティクスのエラーコードをご覧ください。
| 記録されるアイテム | 上限（360 に適用される上限はこちらでご確認ください） | 上限に近づいた場合のアイテム削除の可否 |
|---|---|---|
| イベント名で区別されるイベント | 【ウェブ】無制限。ただし、欄外の注もご覧ください。 【アプリ】アプリ インスタンス（アプリ）あたり 500 個 自動収集イベントと拡張計測機能イベントは、上限にはカウントされません。 | × |
| イベント名の長さ | 40 文字 | 対象外 |
| イベントあたりのイベント パラメータ | 25 個のイベント パラメータ | 可 |
| イベント パラメータ名の長さ | 40 文字 | 対象外 |
| イベント パラメータ値の長さ | 100 文字 | 対象外 |
| ユーザー プロパティ | プロパティごとに 25 件 | 不可 |
| ユーザー プロパティ名の長さ | 24 文字 | 対象外 |
| ユーザー プロパティ値の長さ | 36 文字 | 対象外 |
| User-ID 値の長さ | 256 文字 | 対象外 |
（注）ウェブのイベント作成数は無制限ではあるが
下記のヘルプには、「変更できる既存のイベント数は最大 50 件、既存のイベントに基づいて作成できるイベント数は最大 50 件です。」とあります。
制限事項
アナリティクスで設定されたイベントには次のような制限があります。
- 変更および作成されたイベントは、過去のデータには適用されません。
- 変更できる既存のイベント数は最大 50 件、既存のイベントに基づいて作成できるイベント数は最大 50 件です。
- 変更が有効になるまで 1 時間以上かかります。
- クライアント サイドでの変更は、処理を行うためにデータがアナリティクスに送信される前に実行されます。
- 変更されたイベントは、イベントの変更リストに表示されている順序で実行されます。
- 変更されたイベントの処理は、作成されたイベントの処理の前に行われます。
- 作成されたイベントを並べ替えることはできません。
gtag.jsを使用する場合は、items 配列のパラメータ（item_brand、item_name、item_idなど）に基づいてカスタム イベントを作成、変更することはできません。
文字数制限
上限の文字数は半角文字言語（例: 英語）、全角文字言語（例: 日本語）ともに同じです。
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