【GA4】 URLから文字列を取得して、イベントパラメータに入れる≪修正版≫

GTM

この記事では、URLの特定の位置にある文字列を取り出して、GA4のイベントのパラメータとして取得する方法を説明します。

今回の与件は、URLの例として、

https://ga4-quick.and-aaa.com/gtm-test/venezia/20220826/

というURL中の文字列（今回の場合は「/gtm-test/文字列/20220826/」）を取得して、イベントパメータに入れる方法を解説します。

変数の設定

「カスタム JavaScript」で変数を設定します。

コードは下記のようになります。

function () {
  return window.location.pathname.split('gtm-test/')[1].split('/')[0];
}

「window.location.pathname」で URL のパスを取得します。パスとはドメイン以下、今回の場合は「/gtm-test/文字列/20220826/」です。 

今回はパスの取得なので「.location.pathname」を使用しましたが、たとえば URL 全体を取得したい場合は「location.href」、パラメータ部分（?以降）を取得したい場合には「location.search」を使用します。

次に「/gtm-test/文字列/20220826/」の「文字列」部分のみを残すためにデータの加工を行います。「.split」で文字列を任意の場所で切り、その前（[0]）か後ろ（[1]）かを残すことができます。

今回の場合は「/gtm-test/」と「文字列」の後の「/」を除きたいので、.split(‘gtm-test/’)[1].split(‘/’)[0]と設定しました。

上記のスクリプトの場合はURLに’gtm-test’という文字列が入っていないと利用できない形です。こちらで汎用性が大きくなるようなスクリプト(カスタムJavascript変数)も紹介させていただきます。

function () {

  /*
   * ページパスは基本的に'/'で区切られるので
   * window.location.pathnameでページパスを取得し
   * さらにそれを".split('/')"することで
   * 本例の場合以下のような配列の形になる
   * [ '', 'gtm-test', 'venezia', '20220826', '' ]
   */
  var texts = window.location.pathname.split('/');

  /*
   * 今回欲しい値は上のtextsの3番目(index相当で2)のため
   * "[2]"で配列の3番目を取得し、それを返す
   * この"2"を変更すること他のURLパターンの場合でも対応可能
   */ 
  return texts[2];
}

次に、URLから取得した文字列をGA4に送信するイベントタグを設定します。

タグとトリガーの設定

イベントパラメータで、先程設定した変数「get_from_url2」の値を取得できるようにします。

このイベントのトリガーは、下記のように設定しておきます。

これで、URLから取得した文字列をGA4に送信するイベントタグの設定ができました。

ここまで出来たら、タグを「公開」してください。

文字列取得の確認

DebugViewにて、文字列の取得が確認できたら成功です。

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ランキング（週間）

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    GA4 「ページ ロケーション」と「ページ パス と スクリーン クラス」何が違う？ドメインの有無以外にもパラメータの扱いに違いあり
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    「GA4【無料】オンラインセミナー　シーズン2」のご案内
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    【英語発表】UA360に延命措置。ユニバーサル アナリティクス 有料版＝360なら、2024年（再来年）7月1日までUAが使えると【英語公式ヘルプ】と【英語版公式ブログ】が伝える
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  8. 8

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  9. 9

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