弊社が運営するGA4専門無料コミュニティ（https://discord.gg/H48gPszEuP）に、MakeShopについてのご質問をいただきました。コミュニティに書き込みますと長文になりそうでしたので、こちらにまとめさせていただきました。
MakeShopオンラインマニュアルを読ませていただくと。。。
によりますと、
また、Google Analytics(GA4)では【G-】から始まる「測定ID」、Google Analytics(ユニバーサルアナリティクス)では【UA-】から始まる「ウェブプロパティID」を入力することで、各ツールでのeコマースサイト機能を含めて設定されます。
MakeShopオンラインマニュアル
とあります。
気になるのは、
各ツールでのeコマースサイト機能を含めて設定されます
MakeShopオンラインマニュアル
GA4の「eコマースサイト機能」として一般的なEコマースで推奨されるイベントは、
https://developers.google.com/tag-manager/ecommerce-ga4?hl=ja
に掲載されている、下記の項目です。
- 商品リスト / アイテムリストの表示回数とインプレッション
- 商品 / アイテムリストのクリック
- 商品 / アイテムの詳細表示回数
- カートからの追加または削除
- プロモーションの表示回数とインプレッション
- プロモーションのクリック
- 決済
- 購入
- 払い戻し
です。
「eコマースサイト機能を含めて設定されます」という場合、上記のどこまでがカバーされるのかは、設定して確認してみるしかないかと思われます。
貴社がどの機能を必要としているかも重要
GoogleはEコマースに関わる推奨イベントを上記のリストのようにセットで用意してくれているわけですが、例えば貴社にとって、
プロモーションの表示回数とインプレッション
プロモーションのクリック
が必要ない機能であれば、それはMakeShopが対応していなくても問題ないということになります。
また、冒頭にあったように、「eコマースサイト機能を含めて設定されます」というサービスに期待して実装してみたが、貴社にとって必要な機能が揃わなかったという場合は、
上記のご案内にある、
集客設定代行サービス
https://ms-manual.makeshop.jp/promotionanalysis/
アクセス分析をおこなうために必要な、キーワード最適化/SEO一括設定/サイトマップ登録/Google Analytics設定等、MakeShopの機能をフル活用した設定代行サービスをご用意しております。
「集客設定代行サービス」までお気軽にお問い合わせください。
Google Analytics4の設定や活用方法が分からないショップ様は、「GA4設定代行」をご利用ください。
をご利用いただくことで、ベンダーから直接サポートを受けられることになりますので、第三者には公開されていない方法で解決、設定していただける可能性もあり、おすすめです。
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