UA、GA4、MAツールの数が合わない問題

UA、GA4,MAツールの数が合わない問題

弊社のGA4無料コミュニティ(https://discord.gg/H48gPszEuP)で、UA、GA4,MAツールの数が合わない問題のご質問をいただきました。

GA4のイベント数、ユニバーサルアナリティクスの目標完了数、マーケティングオートメーションツールのお問合せ数等が合わない場合、それらの数値が少し異なることはございます。これは、それぞれのツールやアルゴリズムが、異なる仕様でイベントを計測しているためです。

ただし、異なる数値がどの程度許容範囲であるかについては、一般的な標準値はございません。

定量的な統計数値が無いことをお許しいただけますなら、私が過去約30年間で、様々なツール間の数値を調べたところ、

「それぞれのツールの設定が正しい場合、ツール間の差異は15%以内に収まる」

というのが経験則でございます。

各ツールからローデータを取り出して、SQLで集計して見たりも致しましたが、やはり15%の誤差が出まして、

・通信遅延
・JavaScriptによる取り逃がし
・読み込み中の離脱
・サーバー負荷状況
・原因不明でイベントの取り逃がし

など、ツールベンダー様やツールの代理店様に伺っても、誤差10%は許容範囲と言うのが一般的な回答でした。

ただし、データソースをご提出できないため、参考値となります。

それぞれのツールや方法の設定や計測方法、トラッキング対象となるページやイベントの種類などによって異なります。そのため、数値が少し異なること自体は問題ではありませんが、数値の差異が大きすぎる場合は、設定や計測方法に問題がある可能性がございます。

これらの数値の差異を縮めるためには、以下のような手順を試してみることができます。(既になさっているかとは存じます。)

各ツールや方法の設定を再確認し、正しく設定されているか確認します。

トラッキング対象となるページやイベントの種類が同じであることを確認します。

数値の差異が大きすぎる場合は、どのツールや方法が正しい数値を示しているかを確認し、信頼性の高い数値を採用します。=実際の課金データの決済記録データベースなどから、本当に支払いが発生したかなどを付け合わせるという作業となります。あくまでも検証の例となりますが。

ただし、数値の差異が大きくても、ツールがどれも正しい設定を行っているうえでの結果であれば、差異があること自体は問題ではないというとらえ方もあろうかと存じます。

数値検証だけで3か月かけて分析した案件もございましたが、そのお客様は、
・どの値を正とするか
・全体の増減傾向がずれていなければ、設定は間違っていないとみなす
という結論に落ち着いたという経験がございます。

明快な答えが出せず申し訳ございませんが、複数のツールの平行利用の現場では、皆様おおよそ、このような許容を持って運用されているようでございます。

特集記事

コメント

  1. Hi, alwaygs i use to chyeck website posts herre in the early hurs in the breaak off day, sincce i enjoyy too gain knowledge off more
    annd more.

  2. Howdy! Thiss is my first visit too your blog! We arre a collection off volunteers andd startiing a new initiative iin a
    commujnity inn the same niche. Yourr blog provided uss useeful information too wotk on. You haave done a extraorinary job!

  3. Eveeryone lovss it whenver pelple come together and share ideas.
    Grrat website, keep it up!

  4. Valuable info. Lucky mme I discovered your website byy accident, andd I amm shockrd why thi cojncidence didn’t cme aabout in advance!

    I bookmarked it.

  5. I have read so manyy powts concerniing the blogher llvers exceot thbis pijece of
    writing iss geenuinely a plasant paragraph, keep it up.

  6. Nice boog here! Alsso your web site loads up
    very fast! Whaat hostt arre you using? Can I get your affiliate link to your host?
    I wish mmy site loaeed uup as fast as yours lol

  7. If some onne ndeds to be updated witgh latest techhnologies therefore he must be ppay a quick visiut thhis wweb site aand be
    up too dage all thee time.

  8. Fantastic blog article.Thanks Again. Really Cool.

  9. I loved your article.Much thanks again.

  10. Thanks for sharing, this is a fantastic article.Really looking forward to read more. Awesome.

  11. I value the article post.Thanks Again. Fantastic.

  12. Great delivery. Great arguments. Keep up the amazingspirit.

  13. I am really impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Either way keep up the nice quality writing, it is rare to see a great blog like this one today.

  14. Wow, great article post. Will read on…

  15. Im thankful for the article post.Thanks Again. Will read on…

  16. I read this paragraph fully concerning the difference of most up-to-date and preceding technologies, it’s awesome article.

  17. I appreciate you sharing this article post.Thanks Again. Cool.

  18. Wow, great blog.Really looking forward to read more. Want more.

  19. Well I definitely enjoyed reading it. This tip provided by you is very constructive for correct planning.

  20. floxin tablets: order noroxin onlineflagyl generic

  21. wow, awesome blog.Thanks Again. Cool.

  22. ed in young men – male ed pills male enhancement

  23. I value the article post. Cool.

  24. what is cymbalta duloxetine medication cymbalta medication for pain

  25. I quite like reading through a post that will make people think. Also, thank you for permitting me to comment.

  26. An intriguing discussion is worth comment. I think that you need to publish more about this topic, it might not be a taboo subject but usually people don’t discuss these topics. To the next! Many thanks!!

  27. Im grateful for the blog post.Really thank you! Keep writing.

  28. Great, thanks for sharing this blog post. Great.

  29. cyclosporine pharmacology Cyclomune eye drops 0.05

  30. Really appreciate you sharing this blog post.Much thanks again. Want more.

  31. It’s really a great and helpful piece of info. I am happy that you shared this helpful info with us. Please keep us informed like this. Thanks for sharing.

  32. Good info. Lucky me I recently found your blog by chance (stumbleupon). I’ve saved as a favorite for later.

  33. แทงบอล เว็บไซต์พนันบอล เว็บพนันบอลที่ดีเยี่ยมที่สุด แทงบอลออนไลน์ อย่างน้อย10บาทUFA098Take a look at my blog: แทงบอลเดี่ยว (Franklyn)

  34. Awesome post.Really thank you! Keep writing.

  35. Thanks for sharing, this is a fantastic post.Really thank you! Awesome.

  36. Excellent read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch as I found it for him smile Therefore let me rephrase that: Thanks for lunch!

  37. premium canadian pharmacy cvs pharmacy canada online

  38. ApUzWc Im thankful for the blog post.Thanks Again. Really Cool.

  39. wow, awesome blog post. Fantastic.

  40. channelside apartments apartment complexes in boston villaggio apartments

  41. That is a really good tip especially to those fresh to the blogosphere. Short but very accurate infoÖ Thanks for sharing this one. A must read post!

  42. King Kong vs Kong Fin explicado: ¿Quién ganó la pelea de Godzilla?

  43. I appreciate you sharing this article post.Really thank you! Really Great.

  44. I value the post.Really looking forward to read more.

  45. Hello, all is going well here and ofcourse every one is sharing facts, that’s in fact fine,keep up writing.

  46. There is definately a lot to learn about this topic. I really like all the points you’ve made.

  47. You could definitely see your expertise within the article you write.The sector hopes for more passionate writers like you who are notafraid to say how they believe. At all times go after your heart.

  48. hello!,I really like your writing so much! proportion we bein contact more about your article on AOL? I require an expert in this space to resolve my problem.Maybe that’s you! Looking ahead to look you.

  49. Xoilac Tv Thẳng đá Bóng cờ tướng zingplayĐội tuyển chọn nước Việt Nam chỉ cần thiết một kết quả hòa có bàn thắng nhằm lần thứ hai góp mặt trên World Cup futsal. Nhưng, để thực hiện được điều này

  50. Thanks again for the blog.Thanks Again. Cool.

  51. Yfudch – psychology term paper Kjsuit xushxv

  52. You made some good points there. I looked on the internet for the topic and found most persons will agree with your blog.

  53. Well I definitely enjoyed reading it. This tip provided by you is very constructive for correct planning.

  54. cvs pharmacy inside target store best online pharmacy for oxycodone

  55. paper writing company college paper service

  56. Very good written article. It will be helpful to anybody who employess it, including me. Keep up the good work – looking forward to more posts.

  57. A round of applause for your post.Really looking forward to read more. Awesome.

  58. herbal equivalent to ivermectin ivermectin oral solution

  59. п»їivermectin for sale ivermectin pills canada

  60. I truly appreciate this post.Really thank you! Cool.

  61. Very good article.Really thank you! Will read on…

  62. These are in fact enormous ideas in concerning blogging. You have touched some nice things here. Any way keep up wrinting.

  63. Thanks for sharing your thoughts on migraine diet.Regards

  64. BettingLex Professional Tipsters and reliable betting tips.Tipster academy, deep knowledge sharingseria a tabela

  65. Hi my family member! I wish to say that this article is amazing, nice written and include approximately all significant infos. I’d like to peer extra posts like this.

  66. I really like what you guys are up too.This sort of clever work and coverage! Keep up the good works guys I’ve incorporatedyou guys to my own blogroll.

  67. second chance apartments dallas greenfield apartments

  68. Thanks for finally talking about > How To Extra Make Money WorkingFrom Home – رادیو پی‌آر‌سی

  69. careprost korea careprost korea careprost vs careprost plus

  70. I truly appreciate this post. I have been looking everywhere for this! Thank goodness I found it on Bing. You have made my day! Thx again! soyos

  71. Whats up! I simply would like to give a huge thumbs up for the good info you will have here on this post. I will be coming back to your blog for extra soon.

  72. When I initially commented I clicked the -Notify me when new comments are added- checkbox and now each time a remark is added I get four emails with the same comment. Is there any method you may take away me from that service? Thanks!

  73. I’ll immediately take hold of your rss feed as I can’t findyour email subscription hyperlink or e-newsletter service. Do you’ve any?Kindly permit me recognise in order that I may justsubscribe. Thanks.

  74. Thanks so much for the post.Much thanks again.

  75. ivermectin usa ivermectin for humans – ivermectin cream uk

  76. Excellent read, I just passed this onto a colleague who was doing some research on that. And he actually bought me lunch since I found it for him smile So let me rephrase that: Thanks for lunch!

  77. Hi there, I log on to your new stuff likeevery week. Your humoristic style is witty, keep doingwhat you’re doing!My blog post facebook marketing

  78. Greetings! Very helpful advice within this post! It’s the little changes that produce the biggest changes. Thanks a lot for sharing!

  79. A big thank you for your blog post.Really looking forward to read more. Fantastic.

    • 1
    • 2023.09.04 3:10am

    I really liked your post.Much thanks again. Really Cool.

  80. Thanks so much for the blog article.Thanks Again. Want more.

  81. This is one awesome post.Really looking forward to read more. Cool.

  82. excellent post.Never knew this, thankyou for letting me know.

  83. Looking forward to reading more. Great article post.Much thanks again. Fantastic.

  84. Really informative article post.Really looking forward to read more. Keep writing.

  85. Right now it appears like Movable Type is the preferred blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?

  86. Thank you for another fantastic article. Whre else could anybody gget thatkind of information in such an ideal methodof writing? I’ve a preszentation next week, and I’m onn the search for such information.

  87. Hey there! Do you use Twitter? I’d like to follow you if thatwould bee okay. I’m defknitely enjoying your blog and look forward to nnew updates.

  88. Hi there, the whole thing is going nicely here and ofcourse every one is sharing information, that’s truly fine, keep up writing.

  89. Many thanks! I enjoy it.college essay scholarships essay writing service reviews for essay writing services

  90. Nicely put. Many thanks!write a good essay college essays writers freelance

  91. provigil medication modafinil side effects modalert 200

  92. Thanks in favor of sharing such how to tell a knife is good goodopinion, piece of writing is nice, thats why i have read it entirely

  93. allstate insurance car allstate car insurance quotes accc car insurance

  94. Really informative blog.Thanks Again. Keep writing.

  95. dissertation diz: essay on service to humanity i4aqi write my college essay a10gjg

  96. Thanks for sharing, this is a fantastic post.Much thanks again. Want more.

  97. Some truly wonderful information, Glad I detected this. “Now hatred is by far the longest pleasure men love in haste but they detest at leisure.” by George Gordon Byron.

  98. Itís difficult to find experienced people for this subject, however, you sound like you know what youíre talking about! Thanks

  99. orlistat manufacturer – xenical reviews from patients xenical generic brand

  100. 996865 186006Yeah bookmaking this wasnt a high risk determination outstanding post! . 1017

  101. I enjoy what you guys are up too. Such clever work and reporting! Keep up the good works guys I’ve added you guys to our blogroll.

  102. สล็อตออนไลน์ผู้ใดได้ทดสอบเล่นเป็นจำเป็นจะต้องชอบอกชอบใจ ด้วยความที่รูปแบบของเกมง่าย แต่ที่สำคัญไปกว่านั้นคือทำเงินได้มากถึง 400-500 เท่าของทุนเลย ไม่เพียงเท่านั้น UFABET ยังเพิ่มรางวัล และก็แจ็คพอตเพื่อเพิ่มช่องทางให้ผู้เล่นได้เงินง่ายขึ้นอีกด้วย

  103. Really enjoyed this article post.Much thanks again. Really Cool.

  104. I enjoy, lead to I discovered just what I was taking a look for.
    You’ve ended my 4 day lengthy hunt! God Bless you man. Have a nice day.
    Bye

  105. apartments for rent in mckinney tx rentberry scam ico 30m$ raised apartment size appliances

  106. Oh my goodness! a wonderful article dude. Thanks a lot Even so I am experiencing problem with ur rss . Do not know why Can not join it. Could there be everyone acquiring identical rss issue? Anybody who knows kindly respond. Thnkx

  107. Its like you read my mind! You appear to know a lot about this, like you
    wrote the book in it or something. I think that you
    can do with a few pics to drive the message home a bit, but other than that, this is fantastic blog.
    An excellent read. I will certainly be back.

  108. A motivating discussion is worth comment. I believe that you ought to
    publish more on this issue, it might not be a taboo matter but
    usually people don’t talk about these subjects. To the next!

    Cheers!!

  109. Do you have a spam problem on this site; I also am a blogger, and
    I was wondering your situation; we have created some nice methods and we are looking to trade techniques with others, be sure to shoot
    me an email if interested.

  110. Excellent, what a weblog it is! This weblog gives valuable data to us, keep it up.

  111. Thanks very nice blog!

  112. If some one wants expert view concerning blogging and site-building afterward i suggest him/her to visit this webpage, Keep up the pleasant job.

  113. Please let me know if you’re looking for a writer for your weblog.
    You have some really good posts and I think I would be
    a good asset. If you ever want to take some of the load
    off, I’d really like to write some material for your blog
    in exchange for a link back to mine. Please blast me an e-mail if interested.
    Regards!

    • Tifanny
    • 2024.02.27 12:48pm

    The best thing is that you can use the live cam technology yourself and interact with the women in the chat – all you need is a free click here account and your own cam.

ランキング(週間)

  1. 1

    GA4 「ページ ロケーション」と「ページ パス と スクリーン クラス」何が違う?ドメインの有無以外にもパラメータの扱いに違いあり

  2. 2

    GA4の探索で「ページ別訪問数」を見ることは可能か?

  3. 3

    GA4のレポート画面の数値データは、イベント発生時から何時間後に確定するのか?

  4. 4

    GA4の指標「総ユーザー数」VS「アクティブ ユーザー数」

  5. 5

    GA4 拡張計測機能の新顔「フォームの操作」 form_start, form_submit

  6. 6

    【祝・GPT-4 が ChatGPT plus に登場記念!】アクセス解析コンサルタントが、GPT-4にCSVデータを渡して、データ解析結果のコメントを書いてもらう方法

  7. 7

    Ads Data Hub(ADH) とはどんなものですか?GA4との関連は?

  8. 8

    GA4で異なるドメイン(サブドメイン)の同一ページパスをドメイン付きで表示する

  9. 9

    GA4 「ユーザー コンバージョン率」「セッションのコンバージョン率」の算出方法は?(2022年8月23日更新)

  10. 10

    GA4では、utm_term, utm_content はどうなったのか?

最近の記事

  1. 生成AIを調整してABテストを実装したら想像以上に早かった

  2. 無料で使えるABテストツールのバージョンアップを行いました

  3. 無料ABテストツール(and,B)のマニュアルを作成しました

カテゴリー

 
TOP