要約
- 2023 年 7 月 1 日をもって、標準のユニバーサル アナリティクス プロパティにおける新しいヒットの処理は停止されます。
- 2023 年 7 月 1 日以降は、この日よりも前にユニバーサル アナリティクス プロパティで処理されたデータに、少なくとも 6 か月間アクセスできます。
- 数か月以内に、既存のユニバーサル アナリティクス プロパティのサポート終了日についてGoogleからお知らせがあります。
情報ソース:https://support.google.com/analytics/answer/11583528
(最終更新日: 2022 年 3 月 16 日)今後数か月間は、公式サイト、
https://support.google.com/analytics/answer/11583528
をチェックして、最新情報をご確認ください。
2023 年 7 月 1 日をもって、標準のユニバーサル アナリティクス プロパティにおける新しいヒットの処理は停止されます。
今後の流れ
・2023 年 7 月 1 日までは、引き続きユニバーサル アナリティクス プロパティで新しいデータを使用および収集できます。
・2023 年 7 月 1 日以降は、この日よりも前にユニバーサル アナリティクス プロパティで処理されたデータに、少なくとも 6 か月間アクセスできます。
・数か月以内に、既存のユニバーサル アナリティクス プロパティのサポート終了日についてお知らせする予定です。サポート終了日を過ぎると、ユニバーサル アナリティクスのレポートをアナリティクスの管理画面で確認したり、API を介してユニバーサル アナリティクスのデータにアクセスしたりできなくなります。
https://support.google.com/analytics/answer/11583528
Google アナリティクス 360 プロパティの処理は、2023 年 10 月 1 日まで 1 回限り延長されます。
次のステップ
できるだけ早く GA4に切り替えることをおすすめします。これにより、切り替え後に必要となる過去のデータと使用状況データを構築し、ユニバーサル アナリティクスのサポート終了後に向けた準備を整えることができます。
https://support.google.com/analytics/answer/11583528
質問
Q1: ユニバーサル アナリティクス プロパティからデータをエクスポートするにはどうすればよいですか?
現在、ユニバーサル アナリティクス プロパティからデータをエクスポートする方法はいくつかあります。次の形式でレポートを個別にエクスポートできます。
https://support.google.com/analytics/answer/11583528
・CSV
・TSV
・TSV 形式(Excel)
・Excel(XLSX)
・Google スプレッドシート
・Google アナリティクス Reporting API を使用してデータをエクスポート可能
・Google アナリティクス 360 をご利用の場合: BigQuery へのエクスポートも可能
ユニバーサル アナリティクスのサポート終了日までに、データのエクスポートに関する詳しいガイダンスが発表される予定です。
Q2: 今回のサポート終了は Google 広告の広告キャンペーンに影響しますか?
https://support.google.com/analytics/answer/11583528
ユニバーサル アナリティクス プロパティが Google 広告アカウントにリンクされている場合を除き、Google 広告アカウントへの影響はありません。ただし、ユニバーサル アナリティクス プロパティと Google 広告アカウントがリンクされている場合は、2023 年 7 月 1 日以降、ユニバーサル アナリティクスのデータが Google 広告に転送されなくなります(アナリティクス 360 のプロパティは 2023 年 10 月 1 日以降に転送されなくなります)。次のような場合は、Google 広告の広告キャンペーンに影響が及ぶ可能性があります。
・ユニバーサル アナリティクスから目標または e コマース トランザクションをインポートして入札を行っている
・ユニバーサル アナリティクスのオーディエンスをキャンペーンで使用している
・ユニバーサル アナリティクスからサイトの指標をインポートしている
ユニバーサル アナリティクス プロパティの Google 広告リンクを Google アナリティクス 4 プロパティに移行することをおすすめします。その後、Google アナリティクス 4 のコンバージョンをインポートする(入札用)か、キャンペーンまたは広告グループに Google アナリティクス 4 のオーディエンスを追加する(リマーケティング用)必要があります。
今回の変更により、ご利用中の Google 広告のキャンペーンにどのような影響があるかについてのご質問がございましたら、Google 広告の営業担当者にお問い合わせください。
Q3: ユニバーサル アナリティクス プロパティはいつ利用できなくなりますか?
数か月以内に、既存のユニバーサル アナリティクス プロパティのサポート終了日についてお知らせする予定です。この日付は、アナリティクス内だけでなく、この記事とヘルプセンター内でもご確認いただけます。さらに、ユニバーサル アナリティクスのサポート終了日が近づいたら詳細をメールでお知らせいたします。
https://support.google.com/analytics/answer/11583528
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