GA4 「カスタム イベント」で「スクロール率」を計測 設定方法

解説記事

GA4 デフォルトの「スクロール数」とは?

管理 > プロパティ列 > データス トリームで、拡張計測機能について確認することができます。GA4プロパティを作成すると、デフォルトで「スクロール数」計測が始まっています。


この「スクロール数」は拡張計測機能に追加されており、ページ スクロールが90%のときに計測さます。それ以外でスクロール計測をしたい場合は、カスタム イベントを設定する必要があります。

GA4 カスタムイベントでスクロール率を計測 設定方法

変数の設定

「設定」で「組み込み変数」の設定をクリック。

「スクロール」の「Scroll Depth Threshold」にチェックを入れます。

トリガーの設定

GTMで、トリガーを新規に作成します。

「トリガーのタイプを選択」で「スクロール距離」を選択します。

トリガーの設定例は、上記の通りです。
上記の例では、特定のページ(https://ga4-quick.and-aaa.com/archives/2531)で発火するように設定されています。

イベントタグの設定

イベントタグの設定例は、上記の通りです。

イベント パラメータ には、「変数」で設定した、「Scroll Depth Threshold」 を設定します。

ここまで設定したら、タグを公開します。

DebugView で確認

カスタム イベント「custom_scroll」が確認できます。

最初のカスタム イベント「custom_scroll」では、「Scroll Depth Threshold」:20(%)が計測されています。

5つ目の「custom_scroll」では、「Scroll Depth Threshold」:100(%)が計測されています。

イベント設定については、過去のセミナー記事もご参照ください。

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