GA4では、utm_term, utm_content はどうなったのか?

解説記事

GA4では、utm_term, utm_content はどうなったのか?を解説します。

このサイトのこちらの記事

のコメント欄に、下記のようなご質問を頂きました。

utm_source=facebook&utm_medium=cpc&utm_campaign=renewal&utm_content=women 上記のパラメータをfacebook広告で設定しました。 GA4ではキャンペーン名のrenewalまではユーザー数等表示できたのですが、それ以下のコンテンツ名では表示できません。 UAではできていました。 表示する方法はないのでしょうか?

下記のようにご回答させていただきました。

書き込みありがとうございます。 こちらの公式ヘルプによりますと、 https://support.google.com/analytics/answer/10917952?hl=ja#zippy=%2C%E3%81%93%E3%81%AE%E8%A8%98%E4%BA%8B%E3%81%AE%E5%86%85%E5%AE%B9

utm_term は現在、Google アナリティクス 4 プロパティのレポートには含まれていません。

utm_content は現在、Google アナリティクス 4 プロパティのレポートには含まれていません。

とありますので、 ご質問を頂いた、

> それ以下のコンテンツ名では表示できません。

というのは、GA4の現在の仕様ということになります。 もしもGTMでJavaScriptによる開発をしてくださる方がおられれば、URLから特定の文字列を取り出して、イベントのパラメータの値として入れる、という方法が考えられますが、そうした開発が可能な方をアサインする必要がある、ということになります。

また、公式ヘルプ、

[GA4] 費用データをインポートする :https://support.google.com/analytics/answer/10071305?hl=ja

には、下記のような記載があります。

Google アナリティクス 4 プロパティでは、キャンペーン ID(utm_id)、キャンペーン(utm_campaign)、ソース(utm_source)、メディア(utm_medium)を指定する必要があります。

URL には、キャンペーンのキーワード(utm_term)、キャンペーンのコンテンツ(utm_content)など、これまでユニバーサル アナリティクス プロパティで使用されていたパラメータを追加できます。ただし、これらのパラメータは必須ではなく、インポート ファイルに含めることはできません。

https://support.google.com/analytics/answer/10071305?hl=ja

すなわち、CSVでデータをインポートする際に、キャンペーンのキーワード(utm_term)、キャンペーンのコンテンツ(utm_content)は、インポートファイルに含む目ることができない仕様になっています。

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