GA4の探索の「ユーザーエクスプローラ」で見えている 「アプリ インスタンス ID」は、BigQueryにエクスポートした際に、どこのカラムに入るのでしょうか?
「アプリ インスタンス ID」という名称ですが、アプリ専用に使用されるものではなく、ウェブサイトを閲覧しているユーザーに対しても付与されます。これは、Googleがユーザーに対して、デバイス毎に自動的に付与する文字列です。
ヘルプ:https://support.google.com/analytics/answer/7029846?hl=ja
によりますと、
user_pseudo_id | STRING | ユーザーの仮の ID(アプリ インスタンス ID など)。 |
とあります。ここでは、「探索」の「ユーザー エクスプローラ」の「アプリ インスタンス ID」に注目します。
上記の
「アプリ インスタンス ID」1072916738.1658966842に注目してみましょう。
BigQueryへエクスポート後に、下記のようなSQLを実行してみます。
SELECT user_pseudo_id
FROM `ga4-quick.analytics_302974976.events_20220727`
WHERE user_pseudo_id = "1072916738.1658966842"
GA4の探索の「ユーザー エクスプローラ」で見た「アプリ インスタンス ID」は、BigQueryでは、「user_pseudo_id
」のカラムに格納されていることが分かります。
user_pseudo_id
Firebaseのヘルプ
https://firebase.google.com/docs/analytics/userid?hl=ja
には、user_pseudo_id
について、下記のように解説されています。 1 つのデバイスで同じアプリの同じユーザーであれば、同じuser_pseudo_id
の文字列を持っていることになります。
ユーザー ID の設定は必須ではなく、設定しなくてもアナリティクスは正常に機能します。 1 つのデバイスで同じアプリの同じユーザーに属するイベントのみを検索する場合は、
https://firebase.google.com/docs/analytics/userid?hl=jauser_pseudo_id
を使用します。この値はアナリティクスによって自動的に生成され、イベントごとに BigQuery 内に保存されます。
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