よくあるご質問:「データ保持期間 」を14か月に設定すと、15か月目以降以前のレポートは見られなくなりますか?

解説記事

管理 > プロパティ列 > データ設定 > データ保持

にて、「データ保持期間」を2か月から14か月に変更した場合、14か月後には何が起きるのでしょうか?

この設定欄には、「Cookie やユーザー ID、広告 ID に関連付けて送ったデータの保持期間は変更できます。この設定の内容は、ほとんどの標準的なレポート(集計データに基づくレポート)には影響しません。」と書かれています。「ほとんどの標準的なレポート(集計データに基づくレポート)には影響しません。 」とはどういうことでしょうか?

上記の画面の「詳細」のリンク先には、次ページのように記載されています。

「レポートで比較を作成しても、データ保持の設定は Google アナリティクス 4 プロパティの標準の集計レポートには影響せず、データ探索レポートにのみ反映されます。 

公式ヘルプ: https://support.google.com/analytics/answer/7667196?hl=ja

弊社が運営する「GA4専門の無料コミュニティ」(https://discord.gg/H48gPszEuP)でも、通常のレポートは、15か月以上経過しても、そのまま利用できていますとの声が寄せられています。

すなわち、「標準の集計レポート」が15か月後に消えるということではないようですが、このことに関しては、分かりにくいので、今後Googleから補足の説明があるかも知れません。

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