GA4 新ディメンション 「ユーザー獲得のutm_term, utm_content」 / 「セッション獲得のutm_term, utm_content」(日本語訳は分かり次第更新します)

解説記事

以前の記事(こちら)でGA4のレポートにおいては、utm_term, utm_contentは消えたとお伝えしましたが、まもなく復活することになりました。

ユーザー獲得の utm_term, utm_content (日本語訳は分かり次第更新します)

セッション獲得の utm_term, utm_content (日本語訳は分かり次第更新します)

これらのディメンションは、

  • 探索=すなわち、セグメントビルダー
  • 標準レポート=すなわち、比較
  • オーディエンス ビルダー

で使用できるようになります。

情報ソース:https://support.google.com/analytics/answer/9164320?hl=en#071122&zippy=%2C%E5%B9%B4%E3%81%AE%E3%83%AA%E3%83%AA%E3%83%BC%E3%82%B9%2Creleases

UTM term and UTM ad content
We’ve added new dimensions that surface the utm_content and utm_term parameter values in Explorations, Reporting, and the Audience Builder. Both parameters have a user-scoped and session-scoped dimension.
The following new dimensions enable you to see the value assigned to the utm_content parameter across user and session scopes:
First user manual ad content
Session manual ad content

Additionally, the following dimensions enable you to see the value assigned to the utm_term parameter across user and session scopes:
First user manual term
Session manual term

https://support.google.com/analytics/answer/9164320?hl=en#071122&zippy=%2C%E5%B9%B4%E3%81%AE%E3%83%AA%E3%83%AA%E3%83%BC%E3%82%B9%2Creleases

以前の記事はこちら:

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ランキング(週間)

  1. 1

    GA4 「ページ ロケーション」と「ページ パス と スクリーン クラス」何が違う?ドメインの有無以外にもパラメータの扱いに違いあり

  2. 2

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  4. 4

    GA4の探索で「ページ別訪問数」を見ることは可能か?

  5. 5

    GA4のレポート画面の数値データは、イベント発生時から何時間後に確定するのか?

  6. 6

    GA4とGoogle広告の連携・オーディエンス・ 広告用機械学習 | オンラインセミナー アーカイブ動画+テキスト起こし(2022年6月2日開催)

  7. 7

    GA4で異なるドメイン(サブドメイン)の同一ページパスをドメイン付きで表示する

  8. 8

    GA4で設定したイベントの消し方(削除の仕方)

  9. 9

    Ads Data Hub(ADH) とはどんなものですか?GA4との関連は?

  10. 10

    YouTubeの概要欄に貼られたリンクをクリックしてサイトを訪れたユーザーを計測するために

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  1. 生成AIを調整してABテストを実装したら想像以上に早かった

  2. 無料で使えるABテストツールのバージョンアップを行いました

  3. 無料ABテストツール(and,B)のマニュアルを作成しました

カテゴリー

 
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